Barclays Bank PLC Strengths Barclays has a widespread global presence, allowing it to spread risk and enjoy economies of scale. The Barclays brand is well-established historically and continually promoted, for example through sponsorship of Premier League football. Barclays is particularly associated with innovation. It brought out the first credit card inand has continued to develop cards, most recently the OnePulse card combing Oyster, cashless and credit functions for London-based customers.
This case study includes: The corporation franchises, operates and develops a global network of restaurants, that each sells a limited menu of value foods.
Popular menu options include the Quarter Pounder, Big Mac, Happy Meal, Egg McMuffin and Chicken McNuggets, as well as a large range of other menu options including fries, chicken sandwiches, salads and sundaes at reasonable prices that the majority of people can afford.
The corporation is well known for its fast service and for its efforts in recent years to diversify its menu range to make their options more appealing to a larger number of customers.
Additionally there are external factors that can affect the company which need to be taken into account. Situational analysis is a very important tool for the investigation of effective marketing strategies in business. As such, SWOT analysis is a commercial strategy and tool used for decision making purposes, which gives a company the necessary depth of analysis with which to fully understand its own internal characteristics, as well as relevant external factors such as market environment, consumers and competitors, to allow the company to enact the most suitable strategies.
The company is able to deliver interesting new products and services, including the McCafe which offers a sit-in and drive-thru cafeteria service. In Shanghai and Beijing for example there are a number of spicy food options available.
The corporation knows that this industry is very much a service industry, and they appreciate that the relationship between customers and staff is important.
Advertisements are bolstered in China with key endorsements, such as with the Chinese basketball player Yao Ming. Outlets are placed in areas of high footfall, areas that are easily accessible to the consumer and areas that have an optimum demographic.
The country offers a prime opportunity for expansion, and more outlets could be opened with satisfactory market share. The number of Chinese citizens with expendable incomes is increasing, and incomes are rising with a growth in the Chinese middle class. This adds to the changing lifestyles of people in China, which is changing the peoples eating habits and making them more open to Western cuisine and fast good.
Opportunities will increase further as more people embrace Western culture. This convenience is something that could be capitalized on. China has an ageing population, and this presents opportunities for products such as tea, coffee and confections, and other types of food and drink that are popularly consumed by middle-aged and elderly citizens.
Burger King also has a very strong brand identity, and is likewise known for its innovations and ideas. As such, any fast food company needs to establish competitive advantage to obtain a large market share.
The fast food industry has exploded in presence and popularity in China in recent years. These two corporations have the highest number of outlets, though competition from other fast food companies is increasing, including companies such as Burger King, Pizza Hut, Mos Burgers JapanStarbucks, California Beef Noodle King and Yoshinoya.
Each has their own share of the market and their own way of attracting the customer, and market share is mainly defined by food categories. Most fast food companies offer the usual options such as hamburgers and chicken, while a smaller section of the market offers Pizza, Mexican food and sandwiches.
Regardless of the company or establishment, the current general trend is to serve a large variety of different foods and to cater for the many different preferences of the Chinese consumer base.
Given how tough this industry is, fast food companies must think of ways to differentiate themselves to gain an edge over the competition and be clearly recognized by the market.
The aforementioned weaknesses do pose a number of threats. While the company is popular and readily recognizable, offers high rates of customer service and has high rates of customer satisfaction, owns strategic locations and has an excellent promotional strategy, these strengths will be diminished if the core products of the company are not appealing enough to a wide range of customers.
Its core products are burgers, so the corporation should focus its efforts on improving the quality and taste of these products, before adding new options to the menu.More Case Studies essays: Swot Analysis Of Mnc. In the business world is a real advantage to have some valuable case studies to work on.
SWOT Analysis Toyota Strengths * New investment by Toyota in factories in the US and China saw profits rise, against the worldwide motor industry trend. Net profits rose % to trillion 3/5(3). SWOT analysis was originally conceived and developed in the s and its basic organising principles have remained largely unchanged in the field of strategic management since that time (Kotler et .
Microsoft Corporation Case Study Analysis Help - Get case study analysis solution on Microsoft Corporation, SWOT analysis on Microsoft, Microsoft essays assignment samples. We offer case study assignment papers /5(K). McDonald’s is the most popular ‘fast food’ service retailer in the world, with more than 30, restaurants in over countries serving approximately 50 million people every day (McDonald’s, ).
Get complete case study assignments on coca cola SWOT analysis which is a practical basis to understand marketing and positioning SWOT for Coca-Cola strategies.
case-study Coca Cola Case Study: SWOT and PESTLE Analysis. Case studies are detailed investigative accounts of individual entities using the disciplinary knowledge of a. Case Study Personal Swot Analysis Education Essay. Print Reference this.
Disclaimer: This work has been submitted by a student. This is not an example of the work written by our professional academic writers. or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UK Essays.