Is marketing management an art or a science

This online marketing degree program will help you build your knowledge in brand communications, consumer behavior, market research and international marketing.

Is marketing management an art or a science

The above-mentioned fee structure is subject to change at the discretion of the University.

Is marketing management an art or a science

Now avail loan facility to pay fees for the Program even without a credit card. EMI Facility 3, 6, 9, 12 months available via credit cards of the following banks: One of our most sought after distance learning PG programs, this two year program delivers a sound understanding of the principles of marketing ready to be practically applied in the corporate world.

Over a period of two years of distance learning with lectures on the weekends, young professionals like you will explore the exciting field of marketing and its related fields of advertising, public relations, media management and the most critical vertical of them all — sales.

This Post Graduate Diploma program will help you master the art and science of identifying the target market and crafting communication that talks to them in their language.

Management as both Science and Art

Program at a glance Understand various disciplines of management and integrated marketing communication Understand the concepts of advertising, sales and public relations Understand segmentation, targeting, positioning and differentiation Understand the concepts of global marketing strategy Understand customer relationship management.Find information on NMIMS two year Post Graduate Diploma in Marketing Management.

Learn more about course curriculum and application details. Career Outlook. With an online marketing degree under your belt, you'll have the skills required for a variety of entry- and mid-level marketing roles in advertising, customer relations, market research, product/brand management, product distribution, purchasing, retail management and sales.

In other words ART.


In the book “Marketing Undressed” I explain the importance of both art and science in the following way: “I see customer satisfaction as the outcome of applying the science of marketing. It is the ability to understand the customer, to recognise their needs and wants and to provide them with the right offer or response depending on how the interaction took place.

Learn effective marketing skills in the associate’s degree in marketing online program at SNHU, an accredited, nonprofit institution. Acquire the skills to transform and improve business practices with Grand Canyon University's Bachelor of Science in Applied Management.

Bachelor of Science in Applied Management Online | GCU

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The Department of Management and Marketing prepares future leaders to be effective in the competitive, dynamic environment of business with a special emphasis on sustainability, international business, entrepreneurship, and business ethics.

Management & Marketing | College of Business | University of Wyoming