Tweet It can be difficult for consumers to distinguish false advertising claims from true ones, especially when they are made by credible-sounding advocates.
Advertising is a form of communication used to encourage or persuade an audience to continue or take some new action.
The communication can be made either through mass media or through new media. The mass media includes newspapers, television, magazines, television commercials, radio advertising and the new media includes blogs, websites or text messages 2. The rationale behind advertising is to update the consumers regarding a particular product and its availability in the market.
One of the most important objectives of advertising is to generate demand for new products by attracting the interests of public towards it. In reality, the eventual purpose of any commercial organization behind advertising is to aggrandize its profitability and this can be made feasible only when the company allure more and more sales.
This helps them to adorn the visibility of the products and services among the consumers. Advertisements are intended to enhance the awareness among the customers. Through the alluring advertisements the business organizations erect an image which they desire of creating in the minds of the consumers 3.
Consequently, in order to attract more and more customers the companies squander a gigantic sum of their budgets on advertising and promotional strategies. Therefore, it The misleading effects of advertisements the customer who has to pay huge amounts for the products being advertised.
Advertisements are constructive only until they serve the reason for which they are shaped i.
Since advertisements are basically made to promote a product or a service, one does not see any exaggeration in the way they extol the virtues of the product. But when it goes beyond that and deliberately utters a falsehood or tries to misrepresent facts thereby misleading the consumers, then it becomes objectionable 4.
It further discusses the remedies which can be efficient in eliminating such practices from India. Points to remember 2 Institutional Framework: An advertisement is misleading if it creates increases or exploits a false belief about expected product performance 5.
The following are some examples of how advertisements can be misleading: The conditions of delivery of the goods or services diverge to that advertised. A made in India labeled product actually a product which is Made in China The price or manner, in which the price is calculated, is altered.
Goods are not offered at sale prices, but advertised as such Advertisements can be illusory in other ways as well.
For example, if the advertisement conceals some important facts. Advertisements are also considered misleading if they create a false impression even if everything stated in the advertisement may be literally true.
Misleading advertising occurs when a claim about a product or service is materially false or misleading, in an attempt to persuade the consumer to buy it.
Misleading advertisements usually make claims which can be generally categorized as puffery claims, data based claims and testimonial claims. Using name, signature, photograph etc makes false testimonial claims 6.
The objective of regulating misleading advertising through laws is to ensure that advertisements do not distort the facts about the product and mislead the buyer through subtle implications, omissions, and false statements about the quality, quantity, features or other characteristics of the product or any service accompanying the product, e.
Some of statutes which are responsible for regulating the misleading advertisements are: Mahanagar Telephone Nigam Ltd. The limitations include restriction on manipulative advertising as well.
Monopolies and Restrictive Trade Practices Act, There are several laws, regulations and codes to tackle false and misleading advertisements. But one law that really made an impact in the eighties and the nineties was the monopolies and restrictive trade practices Act.
Section 36B empowers the commission to inquire into any of the unfair trade practices.Looking at the amount of misleading advertisements that pervade modern media, consumers should be wary any time they hear that a product is "scientifically proven" to work.
Misleading Advertisements. Misleading advertisements are those advertisements that deceive or are likely to deceive anyone who sees it.
Misleading advertising may . The fact that potentially unethical advertisements are reaching the marketplace suggested that current methods of evaluating advertisements may be insufficient for some of today’s controversial or innovative campaigns (Bush & Bush, ).
False advertising is misleading with claims that aren't substantiated by evidence. The Federal Trade Commission sets standards for advertising to reduce exposure to misleading or unfair.
misleading ad affects consumers mind differently based on the age and gender. The younger age group were more susceptible to the misleading ads and this was the same age group that.
The false and misleading advertisements should be banned which increases the harassment of the customers. The investing agencies should be set up which should look after the advertisements and put a check to the false advertisements being portrayed.